Aldeyra Therapeutics, Inc.

Aldeyra Therapeutics is a biotechnology company devoted to developing and commercializing next-generation medicines to improve the lives of patients with immune-mediated diseases. Aldeyra’s lead investigational drug product candidates, currently in phase 3 clinical trials, are potential first-in-class treatments in development for dry eye disease, allergic conjunctivitis, primary vitreoretinal lymphoma, and proliferative vitreoretinopathy. The company is also developing other product candidates for retinal and systemic inflammatory diseases.

Position Summary:

The Senior/Executive Director, Sales and Marketing will be a key hire responsible for building a U.S. commercial sales and marketing organization from the ground up. This person will be responsible for developing and aligning the cross-functional teams on the strategic brand and business plans relating to the launch of ADX-2191. ADX-2191 is being developed for the treatment of rare eye diseases including, primary vitreoretinal lymphoma, proliferative vitreoretinopathy, and retinitis pigmentosa. This role requires an entrepreneurial and strong leader who will recruit, motivate, develop, manage, and retain a team of highly skilled sales and marketing professionals responsible for brand strategy development and execution, including personal and digital/non-personal promotions, and sales/marketing operations for HCP, patient/caregiver, and payer audiences. Additionally, this individual will serve as a role model/mentor to the sales and marketing teams and delegate/allocate work as required. The Senior/Executive Director, Sales and Marketing will report to the Vice President, Commercial Strategy & Operations.

Additionally, the Senior Director/Executive Director, Sales and Marketing will:

  • •Build a sales and marketing organization to prepare for the launch of ADX-2191, including organization design, talent acquisition, and functional vision.
  • Analyze qualitative and quantitative market data to generate a deeper understanding of the customer’s needs, brand and disease issues, and market potential including identifying target and emerging audiences, gaps in current data, and refining strategies.
  • As different teams are onboarded, ensure the activities and resource planning of Market Access, Market Research, Patient Advocacy, Sales, Marketing, Commercial Analytics/Operations, and Medical groups align to the US brand strategy.
  • Create and communicate a competitive integrated business plan for ADX-2191 to enhance patient diagnosis, access, and adherence to treatment.
  • Develop and effectively communicate core product positioning, branding, and messages, including leading market research to support strategic decision-making.
  • Decide on the optimal promotional channels (e.g., personal, digital, NPP) and other vehicles to communicate brand and disease messages and ensure pull-through of messaging and marketing campaigns across defined channels.
  • Build strong relationships with KOLs, patient advocacy groups, and key customers to identify customer needs and drive commercial success.
  • Lead the annual brand planning process ensuring cross-functional alignment that incorporates the needs of patients, payers, channel, and healthcare providers while developing key performance indicators (KPIs) across all functions responsible for commercializing ADX-2191.
  • In partnership with Commercial Analytics/Operations, analyze data, metrics, and key performance indicators (KPIs) to advise the field team, and cross-functional leadership of progress or gaps in targets and goals.
  • Manage marketing and sales budget and develop annual and long-range sales and expense forecasts in collaboration with Commercial Analytics/Operations.
  • Partner with Commercial Analytics/Operations on the forecasting and budgeting process, including advising on priority setting and budget allocation while monitoring business results against stated objectives and initiating corrective actions when needed.
  • Have a thorough understanding of the US healthcare environment and reimbursement issues related to rare orphan drugs.
  • Ensure close collaboration with other Patient and Market Access colleagues along with Medical, HEOR, Marketing, Finance, Analytics, and Sales teams to capture relevant payer and channel insights, identify data gaps, develop compelling value propositions, and ensure field-based teams are equipped with the right tools.
  • Establish a training program for commercial field-based representatives.
  • Collaborate with Medical/HEOR/Market Access in the development of payer evidence needs and ensure integration into the Medical/HEOR evidence plan.
  • Works collaboratively as a leader and exercises considerable latitude in determining objectives and approaches to assignments with agreed objectives and scope.
  • Lead and partner cross-functionally with Medical, Clinical, Regulatory, Market Access, Commercial Analytics/Operations, Commercial Supply, and Legal to drive business decisions and projects.
  • Partner with the Aldeyra Legal and Regulatory team to ensure all communications and programs are compliant with applicable laws and regulations.

Qualifications/Requirements:

  • MBA, or another related graduate-level degree;
  • A minimum of 10+ years sales and marketing combined leadership experience in the biotechnology, pharmaceuticals; including 5+ years product management experience, preferably in U.S.
  • Experience in oncology and rare disease (preferred)
  • Experienced leader and manager of professionals and functional teams
  • Self-motivated, and highly energetic individual that will thrive in an entrepreneurial, fast paced, roll-up your sleeves environment and is results oriented
  • Excellent written and verbal communication skills. Ability to articulate and convey complex data and information concisely to internal and external stakeholders
  • Analytical and forward thinker with strong leadership skills
  • Ability to travel 30-50%.

To Apply:
Please email your cover letter and resume to info@aldeyra.com

To apply for this job email your details to Info@aldeyra.com